A high-demand digital product based on your business idea in 4 months

research, design, development, launch
DISCUSS YOUR IDEA

How and when

Growth Engineers will be useful

Growth Engineers are a growth-hacking team of technical specialists, marketers, managers and other product-oriented professionals working at the intersection of programming, marketing, and business modeling. We see product creation as the science of designing effective and relevant products with predictable results.
Посмотрев в бэклог продукта, вы осознали, что за полгода почти не было задач, нацеленных на рост. Вас засосала рутина.
Генерируемые командой гипотезы роста однотипны и не дают значительного эффекта.
Вы устали самостоятельно тянуть компанию вперед. Инициативы часто тонут в рутине.
Вы думаете,что команде кого-то или чего-то не хватает, поэтому нет роста.
Не надо высасывать идеи роста из пальца. В основе качественных гипотез должна лежать теория. На курсе будет много инструментов для генерации различных гипотез: от привлечения до виральности.
Инструменты курса Growth Hacking (например, Воронка AAARRRR) позволят команде осознать проблему, научиться фокусироваться на росте, запустить процесс тестирования гипотез.
Тестирование гипотез роста невозможно без большого вовлечения команды. Ваша задача - создать самоорганизованную Команду Роста (Growth Team). Фреймворк Growth Scrum поможет вам в этом.
Рост бизнеса происходит только после накопления опыта в головах команды. Команда не должна стоять на месте. Надо экспериментировать и постоянно получать новый опыт, инсайты. Вопрос роста – это лишь вопрос скорости обучения.
Ваш продукт хороший, но не грандиозный.
Вы чувствуете, что он недооценен.
Кратный рост функционала продукта не привел к кратному росту клиентов. Клиенты часто относятся к новым фичам прохладно.
Вы устали самостоятельно тянуть компанию вперед. Инициативы часто тонут в рутине.
Вы думаете,что команде кого-то или чего-то не хватает, поэтому нет роста.
Каждая большая функция может быть киллер фичей, если она создана на основе множества экспериментов. На курсе, на примере мировых компаний, вы поймете, как тестировать гипотезы и развивать продукт шаг за шагом.
На курсе вы узнаете, почему одинаковые продукты могут иметь совершенно разную по преданности аудиторию. Также мы расскажем, как прививать привычки, заставить всех говорить о вас, активировать клиента в продукте.
Тестирование гипотез роста невозможно без большого вовлечения команды. Ваша задача - создать самоорганизованную Команду Роста (Growth Team). Фреймворк Growth Scrum поможет вам в этом.
Рост бизнеса происходит только после накопления опыта в головах команды. Команда не должна стоять на месте. Надо экспериментировать и постоянно получать новый опыт, инсайты. Вопрос роста – это лишь вопрос скорости обучения.
Традиционный маркетинг не дает кратного роста в высококонкурентной среде.
Прекратить хаос в процессах отдела маркетинга и внедрить гибкие методологии внутри и между отделами, в том числе в команду разработки.
Вы устали от ковыряния в платной рекламе и хотите запускать проекты, как это делают мировые единороги: на всеобщей любви и виральности.
Вы думаете,чтобы вырасти, надо сильно изменить продукт: "Вот если бы наш продукт был другой..."
Фреймворк Growth Scrum позволит собрать команду роста для совместного тестирования гипотез роста от привлечения в каналах до изменений в продукте, ведь именно на стыке компетенций рождаются самые классные гипотезы.
GrowthHacking создан в противовес традиционному маркетингу, где используются уже проверенные практики. Growth Hacking, наоборот,  всегда пытается найти новые. На курсе вы поймете, что это вполне состоявшаяся наука.
Инструменты поиска и тестирования ценности продукта, активации клиента и Aha-момента, механики виральности и удержания, которые будут даны на курсе, позволят вам расти без вложения в платную рекламу.
Можно изменить продукт незначительно и при этом добиться роста. На курсе мы разберем механики, позволяющие влиять на продукт и постепенно улучшать его без негативных последствий.
You have an idea of ​​a product or service, but don't know where to start and how to implement it technically.
Firstly, it is important to conduct research, then test the prototype to understand whether product is actually marketable, and design its  architecture to be easily-scalable.
You started to describe the project, outline technical specifications and realized that it's not your thing.
Only based on thorough research, the technical team understands what set of features the future project will have, which of them can be cut off seamlessly and prevent untested ideas from leaking into the foundation and technical specifications of the project.
You have been working on a product for a long time, but something went wrong.
You need to have a detailed review conducted for you, to develop a new vision of the product, establish deadlines and only develop the key elements to get a product that will satisfy the investors and consumers.
You have a ton of developers, but new features are taking up to 6 months.
Growth Engineers have a project-based approach, no “work for the sake of working” nonsense. It has a clear framework for project implementation, that won't tolerate product release in more than 4 months.

They trust us

A relevant product

Is coming from proven demand in the market, has obvious advantages over competitors, solves consumer problems better, faster and more comfortably than other solutions on the market
Is simple and easy to use, no learning curve
Is well-designed and can evolve based on the data
The time required for your competitors to copy you is way longer than the time you'll need to occupy the niche
The consumer's perceived value from this product is higher than its cost
Is simple and easy to use, no learning curve
The product's benefit for consumers is obvious for them; they understand how exactly the product solves their problems

Roadmap

Preparation
CUSTOMER INTERVIEW
- conducting interviews with all participants from your side
- drafting a brief
- independent evaluation of product viability
- selection of experts
- brief idea description
- arrangements

SIGNING THE CONTRACT
- payment of 50%
Month 1
JTBD RESEARCH
- 10+ interviews with potential customers
- product strategy development
- development of a competitive strategy
- development of a marketing strategy

STRATEGIC SESSION
- 3-5 day-long product shaping session with the customer
Month 2
DESIGNS AND DOCUMENTATION
- technical documentation and back
- log of the project are produced
- creating a detailed prototype with design
- UX testing on 5+ users

FOUNDATION
Setting up the application architecture

- Payment of 50%
Month 3
PAGE LAYOUT
Layout the pages and connect them through the menu
BASIC USER JOURNEY
- adapting pages for different resolutions and devices
- programming logic and features, related to the main user actions
Month 4
BASIC USER JOURNEY
- program the related features- integrate with payment systems
and third-party services

PRODUCT TESTING
- All product features get tested
LAUNCHING THE PRODUCT

What is required from you

Idea or a couple of them
We conduct interviews, you tell us about the idea, your team, your circumstance.
Participants
We need up to 3 people from your team:
- The Customer themself (the founder/founders) or their representatives, who can make decisions.
- Specialists in marketing, sales, manufacturing.

For the first day interviews, we need 3-5 independent experts from the area the product is created for, as well as provide contacts of potential and current clients for conducting interviews with them.
Time
The willingness of the whole team to spend 5 days full time for the first stage. The willingness of the customer representative to dedicate from 30 minutes to 1 hour weekly at a certain time during all 4 months.
Money
The price is $98,000. Prepayment of 50% before the start of the project and 50% in the middle of the project.
Growth Hacking - это  отправная точка витка роста вашего проекта и всей компании. Пришло время осознать: кто сейчас наш клиент,какую ценность мы ему даем и какая сейчас существует воронка пользователей, а также сгенерировать 40+ гипотез роста и построить план развития проекта через постоянные эксперименты по всем направления Growth Hacking воронки: информирования, привлечения, активации, удержания, виральности, дохода.

Во время обучение вы получите представление о том, куда и как развивается проект, выстроите долгосрочное видение, поставите KPI роста, научитесь корректно формулировать гипотезы и быстро их тестировать.
Growth Hacking(Взлом роста) — это научный подход к обеспечению кратного роста на стыке маркетинга, аналитики, управления продуктом и командой. Цель Growth Hacking -создание в команде непрерывного процесса экспериментирования на всех этапах пути пользователя с целью поиска точек и нестандартных механик роста показателей бизнеса.

Detailed plan

Preparations 
(day 0)
CUSTOMER INTERVIEW
Customer interview
- conducting interviews with all participants from your side
- drafting a brief
- independent evaluation of product viability
- selection of experts- brief idea description
- arrangements

SIGNING THE CONTRACT
payment of 50%
Participants
- customer
- project manager (contractor)
Research and prototyping (weeks 1-4)
JTBD RESEARCH
- 10+ interviews with potential customers
- product strategy development
- development of a competitive strategy
- development of a marketing strategy

DESIGN SPRINT STRATEGIC SESSION
- 3-5 day-long product shaping session with the customer
Participants
Everyone is required to take part. Both from the customer's and the contractor's side.
Result
The finished product prototype, already tested on users. The customer understands what kind of product it is and why it has the potential to be in high demand.
Project designing
(weeks 5-6)
Design and documentation
- creating technical documentation and project backlog
- creating a detailed prototype with design
- UX testing on 5+ users

Participants
The team of the contractor:
- designer - 320 hours
- project manager - 320 hours
- architect - 320 hours
Result
Complete design and technical documentation, detailed development plan.
Architecture
(weeks 7-8)
Application's architecture
- setting up the application environment, programming the architecture 
- payment of 50%
Participants
The team of the contractor:
- architect - 320 hours
- backend developer - 320 hours
- 2 Front End Developers - 320 hours
- project manager - 320 hours
Result
Core structures and modules of the application are developed.
Preparing the building materials(week 9)
Essential elements
We adapt the design template, layout the buttons, design elements, etc.
Participants
The team of the contractor:
- architect - 320 hours
- backend developer - 320 hours
- 2 front-end developers - 320 hours
- project manager - 100 hours
- designer - 160 hours
Result
The essential elements of the project are designed and programmed
Main walls
(weeks 10-11)
The layout of all pages
Layout pages and combine them through the menu
Participants
The team of the contractor: 
- architect - 320 hours 
- backend developer - 320 hours
- 2 front-end developers - 320 hours
- project manager - 100 hours
- designer - 160 hours

Result
You can switch between pages, 90% of the buttons inside the pages are not active yet. You can "touch" the product and start advertising.
Exterior finish
(weeks 12-13)
Primary user journey
We adapt pages for different resolutions and devices. We program the logic and features associated with basic user actions.
Participants
The team of the contractor is working:
- architect - 320 hours
- backend developer - 480 hours
- 2 front-end developers - 480 hours
- project manager - 320 hours
- testing manager - 160 hours
Result
In the application, you can go through the primary user journey. Up to 50% of buttons work. You can click, try the product and expand advertising and pre-orders.
Interior decoration
(Weeks 14-15)
The application is working
We program the remaining features, integrate with payment systems and third-party services.
Participants
The team of the contractor:
- architect - 320 hours
- 2 backend developers - 320 hours
- 2 front-end developers - 320 hours
- project manager - 320 hours
- testing manager - 160 hours
Result
The product works fully, minor bugs are possible. You can give demo access to customers.
Testing
(week 16)
Preparing the product for launch
We test all the features and the main scenarios for using the product. We fix bugs.
Participants
The team of the contractor:
- 2 backend developers - 320 hours
- 2 front-end developers - 320 hours
- project manager - 320 hours
- testing manager - 320 hours
Result
The application is working correctly. You can give demo access to customers.
Launch
Final preparations
- we sign acceptance report 
- we run the application on the customer's servers 
- we open access to users

Participants
Architect 1 hour
Project Manager - 1 hour
Customer - 20 min

Result
You can start selling.

Book a free consultation

Ваша заявка принята!
Oops! Something went wrong while submitting the form.
Growth Team
Vladimir Drogan
CEO of Growth Engineers
Expert in user experience, user activation, monetization hypotheses, Design Sprint wizard. Will lead through prototyping, testing and launch.
Yuri Drogan
CEO of Growth Academy
Growth Hacking evangelist in Russia. The author of the Growth Academy methodology. It will show the shortest path to success, inspire the team to experiment. Will teach and implement Growth Hacking processes in your company once and for all.
All
Artyom Eremenko
Growth Strategic Negotiator 
JTBD Interview Expert, Certified Design Sprint Expert. Will reveal all the jobs of the client, offer technical and commercial creative solutions. Will offer a variety of hypotheses on increasing the production capacity.
Olga Nasonova
Growth Marketer
A hypothesis experimenter, a researcher of behavioral analytics and the market, will measure all the results, dissect and show a dashboard with key metrics. It will attract, warm up and retain users.
Dmitry Derbenev
Customer Development Growth Expert
Expert in converting JTBD interviews into successful scalable projects, negotiation and virality guru. Facilitator with a high level of organizational skills, a master of prototyping projects with 24 successful projects in the portfolio.
Dmitry Anikin
Growth Technical Solutions Architect
The architecture wizard for scalable systems, as well as their subsequent construction. Will start even the most rusty gears of the technical team, remove excess parts, and replace obsolete ones in time.
Andrey Novosyolov
Lead Growth Engineer
Guru of analytical tools and technical solutions. Will conduct A / B testing, penetrate the very heart of the product, connect the correct wiring, quickly implement unorthodox technical changes, automate and program.
Anna Bondar
Growth Project Manager
An expert of bringing projects to their ultimate goals. Will find the darkest corners of the user experience, hack growth and launch growth hacking thinking in a team. Will build a team, draw up a scope of the necessary tasks, calculate the time frame and budget, and monitor the quality of implementation.
Julia Golovina
Growth traffic manager
Master of advertising accounts, traffic guru. Will test the most unexpected hypotheses of informing, will offer an unlimited number of activation hypotheses, lead users directly to the desired door and open it.
Nikolay Susolkin
Growth Hacking Economist
Specialist in small business economics, financial and business modeling and unit economics. He will consult, identify potential sources of monetization of the project at the prototype stage, and introduce the most effective of them
Minimize